Category Archives: TheSundayMorningColumn


BY: V Pattabhi Ram Recently, in the city of Amravati, petrol price did the unthinkable: it crossed L K Advani’s age. Nonagenarian ‘petrol’ should soon hit a hundred, and shortly after a double ton. Only after that, it should be … Continue reading

Posted in Industrial Economist, TheSundayMorningColumn | Tagged | Leave a comment


BY: V Pattabhi Ram When the history of modern India is written, Aadhar, GST, and Demonetization, will be looked upon as game-changers. On Aadhar and GST we will discuss another day. First up, DeMon. In Jan 2015, Narendra Modi was … Continue reading

Posted in Economy, TheSundayMorningColumn, Unpublished Gems | Tagged , | 1 Comment

Office​ 2030: Abraham Maslow and the 21st-century​ audit firm

BY: V Pattabhi Ram What are the needs of the members of an audit firm today? And how critical are they: hygiene or motivational? This article takes you through by borrowing ideas from Abraham Maslow and Herzberg. This is the … Continue reading

Posted in Office 2030, TheSundayMorningColumn | Leave a comment

A letter to Citizen Mukherjee

Dear Citizen Mukherjee: My hearty congratulations on accepting to deliver the valedictory address at the RSS training camp. You have gone beyond being a party-man to being a statesman; one who belongs to the entire country. A former president should … Continue reading

Posted in TheSundayMorningColumn | Leave a comment


V PATTABHI RAM Based on a series of interviews The world around us is transforming dramatically. Both the quality and the speed of change are frightening. Some call it the arrival of the 4th Industrial Revolution. I call it the … Continue reading

Posted in TheSundayMorningColumn | Leave a comment